Madshus is a top-notch ski manufacturer from Biri, Norway, just south of Lillehammer. Martin Madshus started the company in 1906 and the brand got its first Olympic gold medal in 1928.Madshus is a top-notch ski manufacturer from Biri, Norway, just south of Lillehammer. Martin Madshus started the company in 1906 and the brand got its first Olympic gold medal in 1928. For centuries, skiing was the most practical way of getting around in the forests and mountains of Nordic countries and the intrinsic knowledge of what a good pair of skis is like is easy to see in Madshus products.